RMIT Publishing: neither fish nor fowl

In a time when university presses are struggling to survive and most require financial support from their parent institutions, RMIT Publishing – an electronic publisher from its inception in 1989 – has grown its annual sales from AU$2.8m in 2003 to an expected AU$6m in 2007. This 100% sales growth in five years has been achieved by RMIT Publishing’s unique, context-driven approach to electronic publishing. This approach has made RMIT Publishing the publisher of choice for Australian databases, aggregated scholarly content for the global market and now ‘born-digital’ publications.